B
Brand Analysis & Messaging Clarity
What is a Brand?
Brand is the perception, reputation, and gut feeling people have about an organization — not just its physical attributes. Your nonprofit is a brand, and we want to understand what it is so we can convey it to the world in an authentic and powerful way.
Founder/Director background — what brought you here?
What do you want people to experience when they step through your doors?
What does your nonprofit believe in? What principles guide your work?
Do you have a branding guide? Please share links to your brand assets.
Videos or visual styles you admire — or ones you want to avoid. Add links here.
What type of music fits your brand? Share song inspiration links here.
What do you want people to understand about you?
Are there any misconceptions you specifically want to address or avoid?
How does the name relate to your brand and mission?
Anything about your life or organization that might be relevant to your Brand Story Video?
C
Content Creation & Strategic Direction
Describe your target audience and what you want them to take away.
What are the main programs, services, or stories you want highlighted?
How do most of your volunteers, donors, and clients discover your organization?
D
Multi-Platform Distribution & Launch
Describe your overall distribution strategy.
e.g., website, Facebook, Instagram, YouTube, TikTok, LinkedIn, etc.
Where would you like to direct people who see your content? How would you like them to engage?
What specific actions do you want your audience to take after seeing your content?
By submitting this form, you agree that Giving Reel may use your responses to guide your video project.
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